2022 Brand Campaign
Messaging Guidelines
Audience, use case, trigger words, challenge, solution statement, and benefits
Campaign Tactics
Specific and clear tactics that will help your campaign succeed.
Assets
White papers, blogs, videos, case studies, press coverage, and more
- Audience
- Primary Target Audience:
Ideally, you should target/include the C-levels and above only but please keep in mind VP and below should be considered.
Secondary Target Audience:
• CIO
• CISO
• VP IT
• IT Director
• Mobility End User
• End User Computing Manager
• Asset Manager - Message and Challenge
Message:
Ivanti is the only vendor bringing together security, unified endpoint management and service management solutions to supercharge productivity while delivering amazing employee experiences.
To help you provide secure and timely service to employees wherever they may work, Ivanti’s integrated solution leverages our autonomous platform to make it possible to discover devices on your network, manage devices and access to services, secure users and protect your data and privacy, and provide rapid service when issues come up. With Ivanti, you have the tools to make the Everywhere Workplace possible.
- Discover all your assets everywhere in minutes, not weeks
- Easily manage who has access to what across all their devices
- Get security risks under control
- Enable your IT team to enable amazing employee experiences
- Our platform and solutions are flexible to meet you where you are now and in the future.
Challenges/Business Pains:
CISO
- Evolving threat landscape – ransomware, credential theft
- Lack of visibility into devices, applications & access
- Identification and prioritization of risks – alert fatigue
- Limited skilled security experts available to do the work
- Managing the risk of a multi-vendor & multi-cloud infrastructure
CIO
- Regulatory and internal compliance
- Limited resources
- Flat year-over-year IT budgets
- Overhead of working with too many vendors
- Poor customer and employee experience
- Customer churn
VP of HR
- Inefficient, multi-system & applications for HR
- Needs employees to be engaged and productive from day 1; decreasing time-to-contribution
- Needs to deliver faster and better services to employees leveraging HRIS investments
- Managing compliance across various regulations
- Depending on the size of the organization, defining and demonstrating measurable outcomes and effectiveness via metrics and reporting capabilities
- Solution Statement
More devices, more platforms, more apps, more networks, and more security threats – this is the reality of the Everywhere Workplace. Ivanti’s integrated solution helps you get security risks under control, know what and where your IT assets are, and deliver excellent experiences for your employees. We make it practical to discover devices on your network, manage devices and user access to services, secure users and protect your data and privacy, and provide rapid service when issues do crop up. Wherever you work, whatever you work on, you have the tools to operate in the Everywhere Workplace effectively and securely.
This campaign combines email marketing, PPC, and blog posts. Please feel free to use these and/or other tactics as well. If you have specific questions about how to run the campaign, please reach out to your partner representative.
- Tactics
- 9 emails to send to your audience
- Per request: digital advertising
Please click here for the campaign playbook.
Within the Campaign Play Book you will find several screenshots of the PPC and Social ads that may be available to you. Following the instructions in the campaign playbook - please send an email to the [email protected] to make a request for these assets.
- How To Use
The assets associated with the tactics should be used as outlined. If you would like to co-brand an asset please complete this submission form, for any brand guidelines or Ivanti logo’s please visit the Ivanti Partner Portal to access these assets.
Choose from the menu of assets below. Use the content that best fits into your campaign.
- Content Overview
On this page you will find a list of assets associated with the campaign. These assets are associated tactics that are identified in the "Tactics" section of this campaign. Please note the asset identified as "email" is copy that can be cut and paste into your own templates.
- Content Highlights
Please click here for the campaign playbook
Please click here for our buyer personas
Please click here for guide on UTM generation and usage
Please click here for the associated emails for these assets which can be leveraged by partners
- Main Campaign Asset
Asset #1 Report: Everywhere Workplace Report
Asset #2 Press Release: Infographic
Asset #3 Social Content/Social Cards (including Bambu)
Asset #3 Blog: Critical – and Tapped Out: The State of IT
Asset #4 Podcast: The Balancing Act of Staying Secure While WFH
Asset #5 Whitepapers:
- Unified Endpoint Management for the Everywhere Workplace White Paper
- Hyperautomation White Paper
- Visibility White Paper
Asset #6 E-Book: Employee Experience Curve E-Book