Škoda redefined the retail experience with a managed mobility solution

CWSI designed a bespoke Ivanti Cloud solution, enabling the seamless rollout and management of nearly 1,000 iPad devices across ŠKODA UK’s 130 retailers.

Following the rollout, the brand has reported an uplift in average vehicle selling prices and increased sales of vehicle accessories. The brand also saw an uplift in both customer experience and salesperson knowledge scores.

What did ŠKODA need?

To support the growth of the brand and the ever-adapting automotive markets, ŠKODA UK wanted to use digital tools to increase customer satisfaction throughout the car purchasing process. They needed an integrated and mobile digital solution to present sales collateral, like brochures and informational materials to customers, as its processes were primarily paper-based. The brand was also developing Digital Assistant, an iOS-based app used by sales teams to view and provide detailed information on every ŠKODA model.

What did CWSI do?

CWSI designed a unified endpoint management (UEM) solution based on Ivanti’s cloud technology. This has enabled the seamless rollout and management of nearly 1,000 iPad devices across ŠKODA’s 130 UK retailers. As well as providing a collaborative, centrally managed platform for these point-of-sale devices, the secure solution underpins the company’s revolutionary retail experience for customers — the Digital Assistant app. CWSI’s close work with the development team was crucial in the creation of the app.

What have the results been?

Following the rollout, ŠKODA has reported an uplift in average vehicle selling prices and increased sales of vehicle accessories when the iPads are used. ŠKODA can now track uplifts in the average list price of new vehicles sold when the iPad is used verses not used which, in turn, will point towards higher revenue streams. Retailers can also host virtual appointments via the iPads with customers who may not wish to visit the showroom or give vehicle tours to customers from the comfort of their homes. The devices have also enabled automated aftercare, resulting in higher uptake of aftersales products and services.

Additionally, ŠKODA saw an uplift of +0.4 in the customer experience score when an iPad was used. It also saw a similar uplift in salesperson knowledge scores. The mobile and adaptable nature of the managed iPad solution is also ideally placed to support remote or hybrid working.

_{Note: A customer’s results are specific to its total environment/experience, of which Ivanti is a part. Individual results may vary based on each customer’s unique environment.}