Good as Gold: Award-Winning Campaign Reveals What People Really Think About the Everywhere Workplace
Now that the world has embraced the long-term shift to the Everywhere Workplace, what do workers really think about it? That’s what we sought to find out with an ambitious survey that led to an eye-opening rendition of our annual Everywhere Workplace report.
It also led to a big award.
On behalf of everyone at Ivanti who worked hard on this survey and the resulting report and campaign, I’m thrilled to announce that the Globee Awards, organizers of the world’s premier business awards programs and ranking lists, have named Ivanti a Gold Winner of the 2022 Golden Bridge Awards for Communications or PR Campaign of the Year for Brand and Reputation Management.
This exciting recognition is for Ivanti’s Everywhere Workplace brand campaign.
If you missed the campaign and want to know why it garnered so much attention, here’s a recap. On March 9, 2022, we released the results of our annual Everywhere Workplace report that canvassed the opinions of over 6,100 office workers and IT professionals in the US, UK, Germany, Spain, Netherlands, Belgium, Sweden and Australia.
The goal: cut through speculation and highlight trends. What’s it truly like in the Everywhere Workplace? Who’s benefiting from it? What are the drawbacks? Are there divides along gender and generational lines?
We also worked with leading “future of work” experts to uncover employee sentiments related to the Everywhere Workplace.
What people really think about the Everywhere Workplace
The survey provided a massive volume of thoughtful, candid responses.
A few highlights:
- 71% of employees would choose to work from anywhere over being promoted.
- 64% of employees would even take a pay cut to be able to work from anywhere.
- Only 13% of employees would like to permanently return to the office full-time.
Despite the popularity of remote work, we found that 10% of respondents reported a negative effect on their mental health stemming from remote work. Plus, the survey revealed that remote work is affecting men and women differently with 70% of women reporting experiencing negative effects from remote work, versus only 30% of men.
The results of the survey resonated with people in a big way – and not just with this award.
Within the first three weeks, 151 articles covering Ivanti’s report, including 14 top-tier outlets such as Forbes, Inc., The Business Journals and Computer Weekly. That added up to a potential reach of over 250 million readers.
We also hosted a satellite media tour, where our spokespeople and future of work experts offered insight through TV and radio interviews. An additional 44 broadcast and radio segments were publicized, with three of them syndicated 563 times, reaching a total audience of 40,179,755.
The satellite media tour web posts potentially reached 691,560,710 people, with supporting content on social media gaining over 2.1 million impressions.
Thriving in the future of work
We’re honored to be a leader in both enabling and understanding the Everywhere Workplace, and this very real data and these insights are a critical part of helping us lead from the front with actionable solutions to make the Everywhere Workplace work better for everyone.
The Everywhere Workplace is evolving rapidly in the post-COVID world. To stay competitive, companies must adapt advancing technology, shift to a permanent structure featuring flexible workspaces, and embrace digital transformation.
The Everywhere Workplace report is a powerful tool to not only understand employee preferences now, but also understand the future of work.
About that award…
We developed this survey and report to support business leaders who want to thrive in the future of work, but we’re beyond happy to have had our efforts recognized by the Globee Awards, too.
We are extremely appreciative of the Globee Awards for the important recognition and are proud that our contributions have earned us this spotlight.
With more 100 industry experts judging, the annual Golden Bridge Awards program recognizes and honors the world's best in organizational performance, products and services, innovations, executives and management teams, women in business and the professions, case studies and successful deployments, public relations and marketing campaigns, product management, websites, blogs, white papers, videos, advertisements, creativity, partner programs and customer satisfaction programs.
Things are still changing rapidly, and there are a lot of questions about what work will look like in the current and impending geopolitical and economic climate. One thing is for sure: regardless of how tight the job market is, companies do better when their employees are engaged, happy and productive.
We think the Everywhere Workplace should be intentional. It should be built for competitive advantage and employee experience – and those two things aren’t mutually exclusive. Blending them takes the right data and the right tools. (And we’re here to help.)
Curious? Read the Everywhere Workplace report for yourself to learn more about how you can enable and secure your Everywhere Workplace.