Driving warehouse productivity with voice‑enabled picking

Looking for new ways to drive profitability

The golf industry has faced strong headwinds in recent years, and TaylorMade was looking for new ways to drive profitability. Order picking is a time-consuming and costly activity in any warehouse in any industry, and the ability to pick orders efficiently has a big impact on customer satisfaction. 

“We were looking for ways to increase picking productivity,” says Jeff Peterson, project manager for operations at TaylorMade. Peterson, along with Brett Trotter, shipping operations supervisor, decided to take another look at voice-enabled picking. 

TaylorMade considered using voice recognition for picking in the past, but the high cost and implementation difficulties were insurmountable hurdles. But with cost pressures mounting, Trotter and Peterson took a fresh look at voice enablement solutions. “The best thing for us was seeing what was out there,” says Peterson. “We visited warehouses that implemented different systems where we could try it out.” 

Many of the products they encountered required significant effort before delivering value. But then, with the help of its consultant, RESOURCE Supply Chain Solutions, TaylorMade discovered Ivanti Velocity Voice. 

“After a thorough evaluation process, we recommendedIvanti Velocity Voice based the ease of implementation, flexibility, scalability and overall lifecycle investment,” says Carlos Vega, president of RESOURCE Supply Chain Solutions.

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Voice automation made easy

“Ivanti Velocity Voice is a newer, fresher and better way to do voice picking without having to change your backend systems,” says Peterson. “One of the main reasons we chose was implementation time. With Velocity Voice, we didn’t have to overhaul our warehouse management system.” 

Additionally, TaylorMade uses Ivanti Terminal Emulation, so workers can access the warehouse management system directly from their mobile devices. Ivanti Avalanche manages the mobile devices in the warehouse, keeping them at peak productivity.

Pick faster, more accurately

TaylorMade added voice to its order picking process in about two weeks. As a client-side solution, Velocity Voice didn’t require changes to applications or the addition of middleware. That allowed the pickers to begin using Velocity Voice a few months before the busy season started. The difference was immediate. 

Before, a team of 20 to 25 pickers averaged 41 transactions per hour. They had to squint at small screens and squeeze the triggers on their RF scanners. They had to set down the RF scanner every time they picked up a product. Constant physical activity was a drag on productivity. 

Now, workers have wearable mobile computers from Zebra. Ivanti Velocity Voice tells the pickers what products to pick, where they’re located and what to scan using verbal prompts. The workers confirm their tasks by speaking commands and reading codes on locations or products throughout the warehouse. They keep their eyes and hands on the orders they are picking. 

With Ivanti Velocity Voice, TaylorMade needs fewer people to pick orders because they’re more productive. “Eight months later, we have 14 to 16 pickers, and they average 184 transactions per hour,” says Trotter. 

Voice picking also increased accuracy. “With Velocity Voice, our error rate when picking orders is now about 1%, compared to 40% to 50% before,” says Trotter.

A comfortable fit

With the reduction in data entry because of voice automation, and the more ergonomic form factor of a wearable computer, the injury rate has also gone down. “Voice picking has taken the pressure off the potential for repetitive strain injuries to employees,” says Trotter.

Tee up success

Velocity Voice was so intuitive that workers could get right to work. Even temporary workers are productive, which is especially critical during the peak season. “Newcomers who don’t know the layout of our pick line or the warehouse know what to do within five to 10 minutes,” says Trotter. 

The voice recognition technology doesn’t require any training, even with unique accents or dialects. “We have a lot of bilingual employees, and Ivanti Velocity Voice is able to pick up on their accents,” says Trotter. “That’s very powerful.” 

Voice-enabling picking enabled TaylorMade to drive worker productivity, keeping retail shelves well-stocked and online orders processed quickly, improving customer satisfaction and corporate profitability.

About RESOURCE Supply Chain Solutions

RESOURCE Supply Chain Solutions is a brand-agnostic supply chain consulting and integration firm that delivers improvements across operations by engineering, sourcing and implementing creative solutions to achieve operational excellence. Learn more at www.resource-scs.com.

_{Note: A customer’s results are specific to its total environment/experience, of which Ivanti is a part. Individual results may vary based on each customer’s unique environment.}